Google Ranking Factors

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Google Ranking Factors

Google has upped


the ante for the importance of social signals with a recent announcement regarding their new search engine ranking factors. Social signals now account for seven of the top 10 factors that contribute to the improvement of organic search engine ranking results. Searchmetrics also found that while pages with higher quality content rank better, top brand web pages apparently continue to automatically rank in top positions without obeying the same rules as other sites.The findings aim to identify the key factors that help web pages rank well today in Google searches.A follow up to the company’s similar US Ranking Factors study conducted in 2012, the new study analyses search results from for 10,000 popular-keywords and 300,000 websites appearing in the top 30 search results and picks out the issues that correlate¹ with a high Google ranking.

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